The market for printing and packaging products in Vietnam is currently experiencing strong development thanks to the stable economic situation and the development of industries. The demand for printed product packaging is increasing, especially in the food and beverage, medical, cosmetic and household sectors. Product packaging is an important part of the production and consumption process, helping to protect the product and contribute to the brand image of the business.
There are many printing units for product packaging in Vietnam, from large companies to small print shops. However, most businesses are looking for printing partners with high quality, fast printing times and reasonable prices. In addition, businesses are also particularly interested in creating unique packaging products and attracting customers' attention.
Meanwhile, the product packaging printing market is also facing many challenges such as fierce competition among printing units, scarcity of raw materials and increasing costs. However, in a developing market like Vietnam, the opportunity for businesses to provide printing services for product packaging is huge.
1. Economic growth of Vietnam:
Vietnam is on the track of rapid economic development. This means that the demand for consumption and use of products increases, along with the need to print product packaging to meet the needs of consumers. Therefore, product packaging printing service is one of the areas that are assessed as having potential for development in the coming time.
2. Consumption trends of Vietnamese people:
Vietnamese consumers are now placing higher requirements on product quality and design, along with requirements on the use of environmental protection products. This requires businesses to have a quality and advanced printing solution to meet the requirements of the market. Thus, product packaging printing services have great development opportunities to meet the needs of the market.
3. Growth of manufacturing industry:
To meet the needs of consumers, the manufacturing industry is developing strongly in Vietnam. Producing products in large quantities requires businesses to have advanced product packaging printing solutions to meet product quantity and quality requirements. Therefore, product packaging printing service is one of the areas that are assessed as having potential for development in the future.
4. Enhancing export demand:
Along with the development of the domestic manufacturing industry, the export market is also expanding. Vietnam is a famous country with many export items such as rice, pepper, coffee, clothes, shoes, phones, electronic components and many other products. Thus, the demand for printing product packaging for export is also very large, especially enterprises producing export products. To satisfy this demand, packaging printing enterprises need to improve the quality of their products to match international standards, along with enhancing their competitiveness with other enterprises in the same industry. region and the world.
5. The development of e-commerce:
E-commerce is developing very strongly in Vietnam, especially in the context of the COVID-19 epidemic when the demand for online shopping increases. According to statistics of the Ministry of Industry and Trade, the total retail value of consumer goods through e-commerce is estimated to reach 11.8 billion USD in 2020, an increase of 18% compared to the previous year. With this development, the demand for product packaging printing for products sold online is also increasing. Product packaging printing businesses can take advantage of this opportunity to provide product packaging printing services for online businesses.
6.The development of the food industry:
The food industry is growing strongly in Vietnam, especially packaged products. Product packaging businesses can supply packaging products to food manufacturers. With the increasing demand of packaging products, the printing and packaging businesses have the opportunity to grow even stronger.
Above are some opportunities for printing businesses and packaging printing market that companies need to know. Taking advantage of these opportunities will help businesses increase sales and expand markets. However, to be successful in the printing and packaging industry, businesses need to seriously invest in product quality, delivery time and competitive costs.
